【Milan, Italy】EXCLUSIVE: Bulgari Taps Dua Lipa as Global Brand Ambassador
Editor’s NoteBulgari has announced the appointment of pop star Dua Lipa as its newest global brand ambassador, citing her embodiment of empowerment…
Marketing
【Japan】Controversy Over Park Chae-young’s Endorsement Brand
Editor’s NoteThis article contains strong personal opinions and criticism regarding a public figure’s recent statements. The views expressed are…
【Singapore】Diamond Prices ‘Plummeting Continuously’ – Is It Because People Are Finally Willing to Break Free from Diamonds’ Bondage on Love?
Editor’s NoteThe enduring link between diamonds and matrimony is largely a marketing triumph. As the natural diamond market shifts, this article…
【中国】Pandora Announces Lin Gaoyuan as Brand Ambassador
Editor’s NotePandora has announced table tennis world champion Lin Gaoyuan as its new brand ambassador, highlighting a shared commitment to passion…
【Shanghai, Ch】[The Fantastics Issue] Lin Gaoyuan Becomes PANDORA Brand Ambassador
Editor’s NoteWe are pleased to announce that table tennis star Lin Gaoyuan has been named the new brand ambassador for PANDORA Jewelry. As we welcome…
【中国】Cartier Releases 2026 Lunar New Year Campaign Film
Editor’s NoteCartier ushers in the 2026 Lunar New Year with a new campaign film, centering on its iconic panther. The piece explores how the brand’s…
【中国】Zhang Linghe Seamlessly Lands Role as BVLGARI Brand Ambassador
Editor’s NoteBVLGARI has announced the appointment of actor Zhang Linghe as its newest Brand Ambassador. The partnership will highlight the brand’s…
De Beers Group Launches ‘Desert Diamonds’ Natural Diamond Collection with Gradient Desert Theme
Editor’s NoteDe Beers Group has launched its first conceptual jewelry collection in a decade, “Desert Diamonds,” backed by its largest marketing…
【South Africa】Are Diamonds Really Forever?
Editor’s NoteThis article explores how marketing transformed a gemstone into a universal symbol of commitment, highlighting the fascinating…
【中国】Bulgari CEO Updates New Year Greetings for Liu Yifei
Editor’s NoteThis article highlights Bulgari CEO Jean-Christophe Babin’s recent social media activity featuring brand ambassador Liu Yifei for the…