Marketing Campaign

Dua Lipa Becomes Bulgari’s New Global Brand Ambassador

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Editor’s NoteBulgari has announced pop star Dua Lipa as its new global brand ambassador, a partnership that aligns the brand’s signature bold style…

【India】Tiffany & Co. Owns Valentine’s Day in India

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Editor’s NoteThis article examines how Tiffany & Co. leveraged celebrity influence and strategic media placements to anchor its brand within India’s…

【China】Liu Yifei’s Bvlgari Campaign Report: Online Buzz on Celebrity Endorsement and Status

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Editor’s NoteThis article discusses online speculation regarding celebrity endorsements and perceived status within luxury brand hierarchies. The…

【Shanghai, Ch】PANDORA Jewelry Launches Exclusive Red Envelope Covers for the Year of the Fire Horse

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Editor’s NoteAs the Year of the Fire Horse arrives, PANDORA Jewelry and brand ambassador Lin Gaoyuan have unveiled exclusive red envelope covers to…

【China】Wang Chuqin Endorses Qeelin Jewelry

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Editor’s NoteQeelin rings in the new year with a campaign centered on the drum—a symbol of heritage and renewal. The brand’s global ambassador, Wang…

【London, UK】De Beers’s Bold Move to Secure the Future of Natural Stones

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Editor’s NoteThis article explores how high-profile fashion choices, like Kim Kardashian’s recent jewelry selection, reflect a broader trend toward…

【Japan】Tiffany & Co. Collaborates with Ryosuke Yamada

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Editor’s NoteThis article explores the enduring partnership between Tiffany & Co. and artist Ryosuke Yamada, framing their collaboration as a…

【London, UK】Troubled Natural Diamond Industry Strives to Regain Its Glory

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Editor’s NoteThis article discusses the potential impact of a celebrity engagement on the diamond market, noting the rising prominence of lab-grown…