【London, UK】Troubled Natural Diamond Industry Strives to Regain Its Glory

Editor’s NoteThis article discusses the potential impact of a celebrity engagement on the diamond market, noting the rising prominence of lab-grown…

Diamonds in the Rough: The Struggling Industry’s Fight Against Lab-Grown Fakes

Editor’s NoteThe diamond industry is at a pivotal moment. As lab-grown alternatives gain traction with cost-conscious consumers, legacy producers…

【Guangzhou, C】Colorkey Collaborates with Global Brand Ambassador Gong Jun to Co-create a New Chapter in Brand Upgrade and Trendy Color Aesthetics

Editor’s NoteColorkey’s brand refresh and new global ambassador signal a strategic push to deepen its connection with trend-focused consumers. This…

【China, USA】Natural Diamond Industry Faces Existential Crisis, De Beers to Invest Over 100 Million Yuan in China and US to Promote ‘A Diamond is Forever’

Editor’s NoteThe latest sales figures from De Beers reveal a sharp downturn in the global diamond market, with rough diamond sales plummeting 82%…