【China】Italian High Jewelry Brand DAMIANI Accelerates Store Openings in China
Editor’s NoteAfter years of market turbulence, Italian high jewelry house Damiani is now charting an independent course in China, accelerating its…
Marketing Strategy
【India】Brand Saga: The Marketing and Celebrity Playbook Behind GIVA’s Rise
Editor’s NoteAs wedding season approaches, the spotlight turns to jewellery that blends tradition with personal expression. This article explores how…
【Los Angeles,】Look of the Week: The best luxury ad space? Jennifer Lawrence’s earlobes
Editor’s NoteThis article is part of our regular ‘Look of the Week’ series, which analyzes the most discussed outfit from the past seven days….
【Germany】Veltins Acquires Karamalz and Believes in the Brand’s Growth
Editor’s NoteThis article details a strategic brand acquisition in Germany’s malt beverage sector, with Veltins taking control of the leading…
【South Africa】A €50,000 Stone in a Totally Controlled Market: The Little-Known Story Behind the Diamond Price Explosion
Editor’s NoteThis article explores the constructed value of diamonds, revealing how market control and masterful marketing transformed a relatively…
【Akron, Ohio,】Lab-Grown Diamonds, Lower-Priced Fashion Jewelry Drive Signet Jewelers’ Q2 Sales
Editor’s NoteSignet Jewelers’ second-quarter results show continued momentum in its turnaround, with sales and profitability rising. The company has…
【Switzerland】”Authenticity is the new currency of luxury” – George Ciz, TAG Heuer
Editor’s NoteIn an era where AI is reshaping luxury, TAG Heuer is doubling down on authenticity as its core value. We spoke with Marketing Director…
【China】Soaring Profits and Stock Price: How Long Can Lao Feng Xiang’s High-End Jewelry Story Last?
Editor’s NoteWhile the broader jewelry sector faces headwinds, Lao Feng Xiang’s latest profit forecast reveals a remarkable outlier performance. This…
【韩国】How Did Tiffany Shed Its ‘Grandma Brand’ Image?
Editor’s NoteThis analysis explores how a storied luxury brand’s sales crisis stemmed not from product quality, but from a generational perception…
Tiffany & Co Marketing Strategy: Tiffany Blue Box Case Study
Editor’s NoteThis excerpt highlights how Tiffany & Co. has built a timeless brand through a singular, rigorously controlled visual identity. The…