【韩国】How Did Tiffany Shed Its ‘Grandma Brand’ Image?
Editor’s NoteThis analysis explores how a storied luxury brand’s sales crisis stemmed not from product quality, but from a generational perception…
Marketing Strategy
Tiffany & Co Marketing Strategy: Tiffany Blue Box Case Study
Editor’s NoteThis excerpt highlights how Tiffany & Co. has built a timeless brand through a singular, rigorously controlled visual identity. The…
【Paris, Franc】[New Series] Cartier’s Astonishing Growth: The ‘Heritage Strategy’ Behind It
Editor’s NoteThe global luxury goods market has expanded nearly fivefold since 1994, driven largely by European multinational corporations. This…
【Shanghai, Ch】Diamonds Still Unpopular in the First Half of the Year: Why Aren’t People Buying Despite Price Drops?
Editor’s NoteDe Beers’ latest financial report highlights a significant downturn in the natural diamond market, with revenue and sales volume both…
【South Korea】Recovered Jewelry Market, Including Golden Dew, Targets Gen Z for Growth
Editor’s NoteAs the jewelry market evolves, major brands are strategically expanding their appeal to younger demographics. This article examines how…
【Osaka, Japan】Practical Business School Focusing on ‘Bring-Your-Own-Challenge’ and ‘Internal Engagement’ Opens to Cultivate Brand Strategy Professionals!
Editor’s NoteThis article introduces a new initiative aimed at integrating brand strategy into the core of Japanese business practices by 2030. It…
【France】The Emperor of the Luxury Empire, Bernard Arnault
Editor’s NoteThis article discusses a significant shift in global wealth rankings, as reported by Bloomberg. Bernard Arnault, chairman of LVMH, has…
【Japan】Conveying the Allure of Wristwatches to a Broad Audience with Substantial Articles
Editor’s NoteThis feature explores the strategy behind a targeted regional advertising campaign. We spoke with Tomoko Kayama, Editor-in-Chief of…