De Beers Group Launches ‘Desert Diamonds’ Natural Diamond Collection with Gradient Desert Theme
Editor’s NoteDe Beers Group has launched its first conceptual jewelry collection in a decade, “Desert Diamonds,” backed by its largest marketing…
Marketing
【South Africa】Are Diamonds Really Forever?
Editor’s NoteThis article explores how marketing transformed a gemstone into a universal symbol of commitment, highlighting the fascinating…
【中国】Bulgari CEO Updates New Year Greetings for Liu Yifei
Editor’s NoteThis article highlights Bulgari CEO Jean-Christophe Babin’s recent social media activity featuring brand ambassador Liu Yifei for the…
【法国】These New Brand Ambassadors Who Are Making Luxury Vibrate
Editor’s NoteS.Coups, a member of the K-pop group Seventeen, has become a brand ambassador for BOSS. He will wear the brand for official engagements…
Czech Group Wins Media Agency Business for Luxury Jewelry Brand BrownHaus
Editor’s NoteCzech Group has secured the media agency mandate for BrownHaus Jewellery, with a strategic focus on targeting high-end audiences and…
Diamond Industry in Deep Crisis: Is the Century-Old Marketing Myth Shattered?
Editor’s NoteThe latest data paints a stark picture of a global diamond industry in crisis, with plummeting revenues, mounting inventories, and…
【Madrid, Spai】AI and Advertising: Ally or Threat to Creatives?
Editor’s NoteThis article explores how artificial intelligence is transforming the creative process behind iconic advertising, from slogans to…
【Japan】Nescafé Excella ‘Refreshingly Uplifting’ New Commercial to Air Nationwide Starting May 22nd
Editor’s NoteNestlé Japan has launched a new nationwide TV campaign for its Nescafé Excella instant coffee, featuring actress Yukino Kishii. The…
【Busan, South】Good Morning Baek Eye Hospital and D102 Sign Brand Alliance Agreement
Editor’s NoteThis article highlights a strategic brand alliance between Good Morning Baek Eye Hospital and diamond ring brand D102, leveraging their…