price premium

【Tokyo, Japan】Affluent Consumers Willing to Pay 1.4 Times More for Sustainability: Hearst Fujingaho Survey Report Reveals

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Editor’s NoteThis survey reveals a key insight for the luxury sector: affluent, sustainability-conscious consumers are willing to pay a significant…

【Japan】[Sustainable Products Command Average 1.4x Price Premium] Survey Report on ‘Sustainable Consumption’ Among Luxury Consumers Released

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Editor’s NoteThis survey reveals a significant premium sustainable luxury consumers are willing to pay, underscoring a key market shift. As Professor…