rational consumption

【China】China’s Luxury Market Observation: Consumers Become More Rational, Industry Giants Seek Breakthrough in the Cycle

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Editor’s NoteThis article examines a subtle but significant shift in China’s luxury market. While high-end malls remain busy, consumer spending is…

【China】Entering the Market with ‘Lightness’: Guoyuan V6 Little Pink Diamond Builds a ‘Comfort Zone’ for Business Socializing

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Editor’s NoteAs China’s baijiu market shifts from scale to value, brands are seeking growth through refined consumer engagement. This article…

【China】From 66 Yuan Luxury to 2 Yuan Stagnation: The Fall of the ‘Ice Cream Assassin’ Zhong Xue Gao

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Editor’s NoteThis article examines the meteoric rise of Zhong Xue Gao, a brand that captivated consumers with premium positioning and viral…

【China】Let Some People See the Future First: 2024 Double 11 Consumption Insights Report Reveals Domestic Brands ‘Selling Out’ and AI Shopping Era Accelerating

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Editor’s NoteThis year’s Double 11 shopping festival highlights a resilient consumer market driven by AI innovation and platform interconnectivity,…