【South Korea】”Chanel is Cheapest Today”… Why the ‘Open Run’ Even as Luxury Prices Rise?
Editor’s NoteDespite a broader economic downturn, Chanel has proceeded with significant price increases in South Korea, pushing several of its iconic…
Scarcity Strategy
【South Korea】Luxury Brands Raise Prices: Is the Reason Cost, but the Real Motive Scarcity?
Editor’s NoteThis article examines the widespread price increases implemented by luxury brands at the start of the year, exploring the stated reasons…
【Paris, Franc】The Stewards of Chanel’s Century-Old ‘Luxury Philosophy’: Not the Founder Coco, But More Chanel Than Ever
Editor’s NoteIn a challenging year for luxury, Chanel’s ascent to the top of the brand value rankings is a standout story. Its success, driven by a…
【South Korea】Despite the Luxury Downturn… Rising Prices for Jewelry and Watches
Editor’s NoteIn a sluggish luxury market, major brands are raising prices for jewelry and watches—a counterintuitive move analysts call a “price…