【South Korea】Which Jewelry Brand is the Most Searched in the World?
Editor’s NoteThis article is based on a report by Watch Pilot analyzing global Google search data. Pandora’s position as the “most desired” brand is…
South Korea
【Seoul, South】Lab-Grown Diamonds at One-Fifth the Price of Natural Ones… Newlyweds Opt for ‘Lab Diamonds’
Editor’s NoteThis article explores the growing appeal of lab-grown diamonds, highlighting their identical quality to natural stones, lower cost, and…
【South Korea】’Lab-grown Diamond’ Market Shakes Up the Industry Landscape
Editor’s NoteThe market for lab-grown diamonds is rapidly expanding, driven by their significantly lower price point and growing interest from major…
【South Korea】Boram Group Pioneers Blue Ocean with Biogem ‘Viagem’… Laying Foundation for Growth
Editor’s NoteThis article explores Boram Group’s strategic push into the bio-gem market, moving beyond memorial applications to create commemorative…
【Seoul, South】”You Should Buy Gold as a Luxury Item Too”… Once the World’s Largest, Now Hit by a ‘Direct Strike’
Editor’s NoteThis article examines the sharp contraction of South Korea’s wedding jewelry market, which has halved in a decade to a historic low of…
【South Korea】[Jewelry Planning] South Korea’s Jewelry Market Rises to 7th in the World… Yet Industry Support Policies Lag Behind
Editor’s NoteThis article highlights a significant yet under-supported sector of South Korea’s retail landscape. While the jewelry market has…
【South Korea】MZ Generation’s New Investment Trend: Buying a Diamond Ring for 1.3 Million Won
Editor’s NoteThis article explores the latest investment trend among younger generations, who are now turning to raw and colored gemstones as…
【Cheongna, So】Roads Named Ruby, Sapphire… King Sejong Would Sigh at the ‘Clutter’
Editor’s NoteThis article examines the curious naming conventions in Cheongna, South Korea, highlighting the prevalence of gemstone-themed road names…
【Seoul, South】”Chanel bags are outdated”… People queue for 7 hours for jewelry worth tens of millions of won
Editor’s NoteThis article reflects a notable shift in luxury consumption, where high-end jewelry is emerging as the new focus for affluent shoppers,…
【South Korea】”Tired of Chanel Bags”… MZ Generation Turns Its Eyes to ‘Gemstones’ [SNAP Data]
Editor’s NoteThis article explores the rising trend of gemstone collecting among young adults, who are forming online communities to share and…