【Biel, Switze】The Swatch That Will Evade U.S. Tariffs No Matter What
Editor’s NoteSwatch has released a provocative new watch in Switzerland, priced at 139 francs, where the dial’s 3 and 9 are reversed to read “39”—a…
Swiss made
【Geneva, Swit】Watchmaking: The Models That Will Define the Year
Editor’s NoteThis article previews the key trends and standout models from the 2025 Watches & Wonders exhibition in Geneva, where leading brands…
【Muota Valley】Gems from Switzerland: The First Swiss Lab-Grown Diamonds Come from the Muota Valley
Editor’s NoteAs lab-grown diamonds reshape the gemstone industry, a new Swiss brand is carving out a niche by combining cutting-edge technology with…
【Switzerland】CCTV Correspondent’s Global View: More Luxury Watch Shops Than Grocery Stores on Swiss Streets, Will Swiss Watches Remain the Favorite?
Editor’s NoteSwiss timepieces have long transcended their functional purpose to become global icons of heritage and precision. This article explores…