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【Xi’an, China】’Every Facet, Illuminated’ Shines in Chang’an: Natural Diamonds Partner with Chen Xingxu to Usher in the New Year and New Journey

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Editor’s NoteThis article highlights a collaborative pop-up exhibition in Xi’an by De Beers and Chow Tai Fook, merging seasonal celebration with…

【Hong Kong, C】From the Earth’s Core to Your Fingertip: De Beers Group’s New Narrative of Eternal Value

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Editor’s NoteIn this article, Paul Rowley, Executive Vice President of Diamond Trading at De Beers, reaffirms the company’s commitment to the Chinese…

【South Africa】DE BEERS GROUP DELIVERS PROGRESS WITH SUSTAINABILITY AND PROVENANCE INITIATIVES, SUPPORTING ENHANCED CONFIDENCE IN DE BEERS-SOURCED DIAMONDS

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Editor’s NoteThis article highlights De Beers Group’s 2024 sustainability report, detailing progress within its “Building Forever” framework. Key…

【Las Vegas, U】De Beers Group Launches ‘Ombré Desert Diamonds’ Beacon Jewelry Concept and ‘Origin, De Beers Group’ Diamond Blockchain Program

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Editor’s NoteDe Beers Group is launching new downstream initiatives to boost consumer demand for natural diamonds and emphasize the unique value of…

【Las Vegas, N】De Beers Unveils Ombré Desert Diamonds and Origin Programme at JCK Las Vegas

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Editor’s NoteThis article discusses De Beers Group’s launch of two new initiatives aimed at enhancing consumer engagement and the value of its…