Ultra-High-Price Strategy

【South Korea】Tectonic Shift and Price Hikes… Distribution Industry Ponders How to Utilize ‘Luxury Goods’

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Editor’s NoteIn a significant shift within the luxury sector, Chanel has overtaken Louis Vuitton as the world’s most valuable brand. This article…

【South Korea】Luxury Brands Continue to Sell Well Despite Price Hikes… Annual Price Increases Become Routine, Has the Ultra-High-Price Strategy Worked?

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Editor’s NoteThis article discusses the recent price increases by top luxury brands like Hermès and the anticipated industry-wide trend. While the…