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Women in Their 40s

【Tokyo, Japan】Purchasing Behavior of Women in Their 40s Undergoing Dramatic Change: A New Norm of ‘Prioritizing Quality’ in Jewelry Selection

December 12, 2025 by JemInfo_JewelryGem

Editor’s NoteThis survey highlights a notable shift in consumer priorities, suggesting that for many women in their 40s, the enduring value and…

Categories Design & Trends, Diamond Jewelry, Jewelry News, Retail & Market Tags Brand Strategy, Consumer Behavior, Diamond, Everyday Wear, Fashion Accessories, Japan Market, jewelry, Luxury Goods, Market Trends, Purchasing Trends, Quality Focus, Women in Their 40s
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