【China】Liu Yifei’s Bvlgari Campaign Report: Online Buzz on Celebrity Endorsement and Status
Editor’s NoteThis article discusses online speculation regarding celebrity endorsements and perceived status within luxury brand hierarchies. The…
Yang Mi
【China, India】Worldview | Kering’s Bet on Chinese Gold Jewellery
Editor’s NoteThis investment by Kering Ventures signals a strategic shift for the luxury group in China, moving beyond simply exporting Western…