【China】From 66 Yuan Luxury to 2 Yuan Stagnation: The Fall of the ‘Ice Cream Assassin’ Zhong Xue Gao
Editor’s NoteThis article examines the meteoric rise of Zhong Xue Gao, a brand that captivated consumers with premium positioning and viral…
Zhong Xue Gao
【China】The ‘Ice Cream Assassins’ Have Disappeared, But Mengniu Earns 50 Billion from Ice Cream
Editor’s NoteThis article examines a surprising downturn in China’s ice cream market during a record-hot summer, highlighting a stark contrast…
【China】The ‘Ice Cream Assassins’ Have Disappeared, Yet Mengniu Earns 50 Billion from Ice Cream | Focus Analysis
Editor’s NoteThis article examines the surprising disconnect between record-breaking summer temperatures and a slump in China’s ice cream market. It…
【China】Zhong Xue Gao: The Risk of Compromise
Editor’s NoteThis article explores how Zhong Xue Gao leveraged AI to design its new “Sa’Saa” ice cream series, priced at 3.5 yuan, which sparked…
【China】Zhong Xue Gao Responds to Trending Topic: Claims Malicious Editing, Misinterpretation in Public Opinion
Editor’s NoteThis article reports on Zhong Xue Gao’s response to recent social media trends, where the company claims its founder’s comments were…